The power of editing really comes to life in this project.
Beauty in Every Frame
AS Beauty is a privately-owned portfolio of cosmetic brands. When the company acquired Mally Beauty, a brand founded by celebrity makeup artist Mally Roncal, they needed help promoting this new move and enhancing their digital content.
We took hours of makeup tutorial footage with multiple camera angles to create engaging social content with a consistent look and feel in harmony with their brand guide. We created an upbeat tone and pace; text graphics that match the aesthetics; closed captioning; and carefully selected music that mirrored Mally’s personality and overall vibe of the brand. The videos are fun, lively and captivating for makeup lovers all over the world.
We produced over 100 videos in multiple formats for Mally’s website and social media. The videos have received thousands of views and engagement.
Vertical 9×16
Here’s a clip of how we took the traditional format and edited it in vertical format for both Instagram and TikTok. The 9×16 video format, often used for vertical videos, makes the most of the space on mobile screens. This creates a better viewing experience for people who mostly use smartphones.
Square 1×1
This format is ideal for Facebook and Instagram mobile viewing. It optimizes mobile viewing, grabs attention with its balanced composition, and makes for consistent branding. Its square shape enhances aesthetics, making it versatile for various content types and ideal for standing out in crowded feeds.
Standard 16×9
Here’s how we created footage in your traditional video format for YouTube and paid advertisements. This format offers a cinematic viewing experience and is supported across various platforms and devices.
It was an absolute pleasure to work with Erick on our video content for Mally Beauty. We were impressed by the speed, efficiency, and quality of his video editing. From the first video shoot, Erick quickly picked up on our brand’s video style and branding. The videos were used for social media, site, and email, and they were well received amongst our larger team as well as our followers. He made the video process a breeze and we can’t recommend him enough!